eCommerce SEO & Content Specialist

About us

Dorel Juvenile, a segment of Dorel Industries, Inc. (TSX:DII.B, DII.A) is a world class juvenile products company. Dorel Juvenile’s powerfully branded products include global juvenile brands Safety 1st, Quinny, Maxi-Cosi and Tiny Love, complemented by regional brands such as Cosco, Bébé Confort and Infanti. Dorel Industries Inc. has annual sales of US$2.6 billion and employs approximately 10,000 people in facilities located in twenty-five countries worldwide. We are continuously extending our leading market position and believe team spirit, personal drive, and accountability can make a real difference in achieving the sustainable growth essential to our future. We research, design, develop, and test our products in-house, giving employees opportunities to gain inter-departmental experience. Our aim is to introduce and grow talent at all levels of our organization. Our global organization and our international supplier and customer base, allow employees to collaborate with juvenile colleagues and partners from all over the world. Working at Dorel Juvenile means having a real impact on people’s lives. Come join our team…together we care about the precious lives of children.

Your mission

Dorel Juvenile US is looking for an eCommerce SEO & Content Specialist to join the growing team at our Design and Development Center in Foxboro, MA. In this position, you will work closely with the Senior Manager of E-Commerce Merchandising & Marketing to create and maintain a seamless online customer experience.

Key responsibilities

Develop and implement SEO strategy for all new and existing items across all of Dorel Juvenile’s product categories and brands: Maxi Cosi, Tiny Love, Disney Baby, Safety 1st, Cosco, and Quinny. Develop SEO and content specific success metrics, create and manage reporting, and analyze results leveraging third party tools and internal data sources. Responsible for identifying and driving all digital content creation (Amazon A+/WebCollage, optimized titles/bullets, enhanced images, eTail store pages) in addition to all search operations including management of keyword search and the optimization of online content. Assist internal and remote sales teams for all E-Commerce channels (D2C), online marketplaces, eTail (Amazon,,, BuyBuyBaby, etc.) as needed to ensure content is optimized to achieve “best in class” ratings, using scorecards provided by tools such as Content Analytics and Salsify. Research competitive data to understand current industry trends in order to stay competitive and develop best practices for E-Commerce content as it pertains to site merchandising and the online user experience. Assist in driving employee adoption of these findings as it relates to processes for content creation and new technology. Main point of contact for internal product information management system using Salsify. Partner closely with product managers/marketers to ensure all content is kept up to date and accurate.

Your profile

Bachelor’s Degree along with 1-3 years’ experience working in E-Commerce and/or Sales & Marketing environment. Prior project management experience, with proven ability to lead & motivate teams of cross-functional partners. Must be detail oriented with a bias towards action (self-starter) and comfortable working with ambiguity. Track record of prioritizing and successfully delivering multiple initiatives on-time. Ability to work within a team, as well as independently with limited supervision. Proficient in MS Word, Excel, PowerPoint, and Outlook.

Are you ready to grow with us?

The people behind our products and brands make Dorel an even stronger company. We are extending our leading market position and believe team spirit, personal drive and accountability can make a real difference in achieving sustainable growth. This is essential to our future. We invite you to grow with us!


Want to work with us?

Apply now

any questions?

Jennifer Rohrs

Jennifer Rohrs


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